The catalogue
Field guides for founders.
Practical books you can act on this week — no filler, no theory you’ll never use.
-
Lean Startup: 101 Success Stories
Real-world validation of entrepreneurial ideas.
101 real companies — from Airbnb to Glovo — turned a hunch into a business with almost no resources. Each story shows the single experiment that proved the idea, in two or three pages.
View the book -
How to Start a Business Without an MBA
The AI-native founder's guide to validating, selling, and building without debt.
The playbook for building a company with the resources already in your hands — proof over permission, revenue over funding, AI as your unfair advantage.
View the book
What’s next
The series, expanding.
- Distribution Researching
- Pricing Researching
- AI operations Researching
- Founder finance Researching
Themes we’re researching for future field guides. No promises on dates — we publish when it’s useful, not before.